One of our favorite new discoveries is the band American Royalty and their first released work the EP Matchstick. From this EP they are now releasing their second video, this one is for the song “Blood Keys”. The video was produced by American animator Jeff Scher.
“We couldn’t be more pleased to be working with Jeff [Scher] on another project. His animation is very parallel to what we are trying to achieve sonically with “Blood Keys”. It’s become one of our favorite songs to play live, and the way that Jeff applies these images really translates that excitement” says the band.
Listen and buy American Royalty’s EP Matchstick on their Bandcamp.